Selecting Picture Mode

Picture Picture Mode Settings Picture Mode

Select the picture mode that is best suited to your viewing environment, preferences or video type.

When you use normal signals

Vivid: Sharpens the image by increasing the contrast, brightness and sharpness.
Standard: Displays the picture with normal contrast, brightness and sharpness levels.
Eco / APS: The Energy Saver feature changes settings on the TV to reduce power consumption.
The configurable items differ depending on model or country.
Cinema: Optimizes the screen for movies.
Sports / Football / Cricket: Optimizes the screen for sports games. Sharpens the image of rapid movements such as kicking or throwing a ball.
The name of the sport may differ depending on region.
Game: Optimizes the screen for gameplay.
HDR Effect: This feature lets you enjoy a more dynamic, clearer image by correcting the light and dark areas of the display.
This feature provides a realistic image, even when the source image’s gradation level is high.
If you set Picture Mode to HDR Effect, you will not be able to use some of Picture Mode Settings.
Technicolor logo Expert: Hollywood film mastering specialist, Technicolor, provides an optimised picture quality setting.
isf logo Expert (Bright Room) / isf logo Expert (Dark Room): Allows an expert, or anyone who loves picture quality, to tune to the best picture quality. This option is an adjustment menu provided for ISF-certified picture quality tuning experts. (The ISF logo can only be used in connection with an ISF-certified TV.)
ISFccc : Imaging Science Foundation Certified Calibration Control.

When you use the HDR / Dolby Vision signals

Vivid: Sharpens the image by increasing the contrast, brightness and sharpness.
Standard: In a normal viewing environment, it opens a screen that can properly show the expressiveness and brightness of HDR.
Cinema Home: The screen appears as a bright and clear screen than the Cinema.
Cinema: Optimized the screen for HDR video signal.
Game: Optimizes the screen for gameplay.
Technicolor logo Expert: Hollywood film mastering specialist, Technicolor, provides an optimised picture quality setting.

If the HDR / Dolby Vision video signal is input to the models that do not support the HDR / Dolby Vision technology, It will be provide normal signals picture mode options.

The configurable items differ depending on model or country.

Depending on the input signal, the available picture modes may be different.

When watching online service content, the Picture Mode may be changed to match the content being shown.

Expert is an option that allows a picture quality expert to fine-tune the quality of the standard picture. Thus, it may not be effective for a normal picture.

Picture Mode change may modify Energy Saving and Motion Eye Care settings and it can affect energy consumption. You can adjust their settings manually in the Energy Saving and Picture Options menu.