Selecting Picture Mode
Picture Picture Mode
Select the picture mode that is best suited to your viewing environment, preferences or video type.

Vivid | Sharpens the image by increasing the contrast, brightness and sharpness.
Standard | Displays the picture with normal contrast, brightness and sharpness levels.
Eco / APS | [This feature is available on certain models only.] The Energy Saver feature changes settings on the TV to reduce power consumption.
Cinema | Optimizes the screen for movies.
Sports / Soccer | Optimizes the screen for sports games. Sharpens the image of rapid movements such as kicking or throwing a ball. The name of the sport may differ depending on region.
Game | Optimizes the screen for gameplay.
Photo | [Ultra HD model only] This mode is optimized for viewing pictures. It displays photos smoothly while minimizing the loss of the original photo quality.
Expert | Allows an expert, or anyone who loves picture quality, to tune to the best picture quality. This option is an adjustment menu provided for ISF-certified picture quality tuning experts. (The ISF logo can only be used in connection with an ISF-certified TV.) ISFccc: Imaging Science Foundation Certified Calibration Control

The configurable items differ depending on model or country.
Depending on the input signal, the available picture modes may be different.
Expert is an option that allows an expert to fine-tune the picture quality using a specific image. It may not, therefore, be effective for a general picture.
Using Smart Picture Mode
Picture Smart Picture Mode
When this is enabled, the TV will automatically adjust to the optimal picture settings based on data it receives on the genre of the program being played.
Set the option to On to enable this mode.
This feature is available in certain countries only.